About the client:

United Airlines is a founding member of the Star Alliance network. This membership allows United passengers to connect with ease to 25 partner airlines, facilitating travel to nearly 160 countries.

The Objective:

The objective is to translate traveling guidelines and safety procedures from English to Arabic, specifically for the United Arab Emirates.

The Challenge:

The marketing-oriented style of the content should be reflected in the Arabic terminology, while also considering the cultural nuances of the target audience.

The Solution:

Specialized food industry translators: We hired translators with specialized knowledge in the Travelling industry to ensure that the translation was accurate and consistent across all product variants and languages.

The result:

Leveraging translations allowed the company to penetrate Arabic-speaking markets and meet the needs of customers there.